We targeted women belonging to upper-middle class who were internet and smartphone users, and were either currently pregnant or pregnant as recent as the last 6 months. We aimed for a mix of women who were pregnant with their first baby and women who had already been though pregnancy at least once before.
We included gynecologists as potential secondary users of the application, and because they are the medical experts.
Our goal was to find issues that expectant women in Pakistan face. We inquired about the problems women faced during pregnancy, their relationship with the gynecologists, family pressure, and local factors that affected them.
We conducted a contextual inquiry by accompanying a patient on her scheduled appointment with a gynecologist.
Nausea, fatigue and vomiting are expected side effects. Pakistan women are anaemic – a primary reason for the health difference between pregnant women in Pakistan and those abroad.
Traveling in rickshaws is extremely hazardous to pregnant women. Too much domestic work, which is expected from Pakistani women, can negatively affect health.
Pregnancy is turned into a family affair, leading to familial pressures that give rise to conflicting opinions about things women should and should not do. Archaic mindset of the family can get in the way of gynecologists; often resulting in expert medical opinions being ignored (in favor of totkas). Combined family system leads to women being afraid to open up about their pregnancy related issues. Dispute over religious affairs are common.